THE RESULTS
City Sightseeing is one of the worldwide leading Touristic Bus companies, managed in a very conservative and traditional way. For almost 3 decades it was driven by its great brand presence and offline sales. Our challenge was to improve significantly Search Performance in all target
+39%
Organic Turnover (during first year of collaboration)
+399%
Organic visibility in Spain in 24 months
+172%
Organic visibility in US in 3 months
The Challenge
Spain is one of the most competitive countries for the tourism industry. Most local searches are performed in english language and tourists that come to Madrid, Barcelona, Málaga, Sevilla, Balearic Islands and Canary Islands search in many languages, particularly in english, german, italian or french. The fight for spanish searches is fierce and it took us almost 1 year to increase growth significantly.
English language generates more than 80% of total business for City Sightseeing Worldwide. We were given a target to improve Search Performance significantly in the UK, in the US and also globally in specific locations such as Dubai.
THE SOLUTION
Developed a solid Search Strategy:
Localized content: Full Keyword research and SEO Assets definition in 5 languages. Optimized on-page content for Top Pages in each market. Optimized Local SEO (GMB). Launched new english directory specifically targeting the US market.
Technical SEO: full technical rehaul on crawl, render, indexation and technical best-practice. removed duplicate content and implemented structured data.
Launched a Blog to improve Topical Authority in target markets.
OUR APPROACH
001
SEO performance Audit
002
Define International SEO strategy
003
Quick Wins product page optimization
004
Launch US directory for geotargeting
