Digital Advisory & Growth Strategy
Convertix is specialized in a Full-Circle Digital Strategy Service
Our international team of Digital Growth Experts specialise in Digital Transaction Advisory, Digital Growth Strategy as well as execution & implementation of performance marketing strategies.
We provide digital transaction advisory and investment assessment based on our large experience with risk assessments, risk prevention and particularly growth opportunities. We advise investors, financial companies, private equity firms, M & A boutiques, strategy consulting firms and private investors on Digital Transactions and Digital & Technical Due Diligence.
A solid digital strategy is the basis for any firm’s digital performance and growth. Our team defines growth strategies for your core market(s), international expansion and cross-border activities. We conduct a detailed status quo assessment of your company, including market analysis and competitor benchmark, establish digital goals and align them with your target groups and USPs.
In addition to developing Digital Growth Strategies, we are executing Full-Circle Performance Marketing solutions such as Search Engine Advertising (SEA), Social Ads, Search Engine Optimization (SEO), Landing Page Optimization (LPO), Conversion Rate optimization (CRO), creation of contents, Digital PR, CMS integration & management, creative design and developing state-of-art websites.
01 / Convertix' Digital Growth Concept
At the start of any project, our team defines together with the client Digital Growth objectives as well as Key Performance Indicators (KPIs).
During the kick-off and strategy phase our team prepares the briefing and conducts interviews with all stakeholders of the project. Then, we conduct a digital assessment of your website and your online activities in order to establish hypothesis for fixing errors, resolve blockers, identify quick wins and define short-, medium- and long-term growth strategies. The strategy phase is concluded with an on-site workshop and the creation of a Digital Growth Strategy RoadMap.
Straight after the workshop and final confirmation of the RoadMap, our team fully implements services such as SEO & WEB implementations, SEA (PPC & Paid Media), Advanced Analytics, creation of creatives and design for the website and campaigns, as well as tracking solutions and content generation. All implementations are executed with “Google Insights”.
We strongly focus on impact and results of our clients. Therefore, our main measurement KPI’s are Leads, Sales, Revenue and Traffic in combination with a target Cost per Lead (CPL) and target Cost per Acquisition (CPA).
02 / Market Research and Competitor Benchmark
The basis of a strategy in any given market is the analysis of the competitive landscape: market research, product & services positioning, identification of competitors and competitive benchmarking. The combination of these factors is the competitiveness of your company in the digital market.
Our strategic digital analysts deep dive into research of your target market, whether it’s local, national or cross-border .
We apply widely used and accepted strategic frameworks such as:
- SWOT Analysis
- Porter’s Five Forces
- Strategic Group Analysis
- Growth-Share Matrix (BCG Matrix)
- Perceptual Mapping
During this process, we identify your direct and indirect competitors, both manually and with external leading online tools such as SimilarWeb, Sistrix, SemRush, Ahrefs etc.
With a deeper understanding of your top competitors across different metrics, we will arm you with strategic insights needed to develop a much more impactful Digital Growth Strategy.
03 / Growth Potential Assessment
We will identify your strengths and weaknesses based on market dynamics and the competitive landscapes. Our aim is to create a sustainable strategy to achieve and hold your personal business goals long-term.
We evaluate your growth potential by analyzing your brand’s return on investment (ROI), short-term actions, and data-driven market share. By identifying your core audience and buyer personas, we gain a deep understanding of your offline and online market dynamics.
During our digital assessment we focus on areas such as past and current online activities, digital channels and performance of each channel, the customer journey and user experience, Google Ranking Factors and Google Penalty risk assessment, visual & creative content assessment, correct tracking as well as data & reporting.
We conduct detailed market research, competitive benchmarking, digital status quo and digital readiness assessments in order to identify digital growth opportunities with the main goal of increasing ROI and ROAS of our clients.
04 / Growth Strategy
A solid and well thought-out digital strategy is the core of any successful company. Our team at Convertix offers an innovative, data-driven and measurable approach, tailored specifically to your needs, your target audience and your markets.
Our digital status quo analysis covers “Market Research and Competitor Benchmark” using strategic frameworks as well as internal and external online tools in combination with a “Growth Potential Assessment” of the clients business. The output is valuable data, conclusions and recommendations in order to establish growth hypotheses as well identifying and preventing main risks and growth blockers.
As a final result, our team defines a viable and realistic Digital Growth Strategy based on a complete SWOT analysis. We focus on your unique selling points and work out the best of your brand to make you stand out in the competitive market.
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Digital Advisory & Growth Strategy
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SEO | Web Strategy & Optimization
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Performance: SEA | Paid Media |Social Ads
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CMS Integration & Management
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Creative Performance Design | UX
Digital Advisory & Growth Strategy
A solid digital strategy is the basis for any firm’s digital performance and growth. Our international team of experts defines growth strategies for your Core Market and International Expansion.
SEO Strategy & Web Optimization
Any SEO strategy fails without a proper WEB optimization. Our team of international SEO experts defines growth strategies for search engines with “Google Insights” which can then be executed by our in-house IT, CMS, Content and Design specialists.
Performance: SEA | Paid Media | Social Ads
Since 2016, CONVERTIX is Google Partner Premier. Over the past decade our team of international SEA & Paid Media specialists has generated 780+ M EUR revenue for our clients. We are 100% focused on Performance and ROAS.
CMS Integration & Management
Our team of Web, IT and Software engineers is experienced with a variety of CMS solutions: e-Commerce, CaaS, SaaS and own development. We implement Front, Back, SEO, Web Performance, develop Plugins and CMS integrations.
Creative Performance Design | UX
Ever wondered how to successfully combine appealing design and results? Our digital experts have a common goal: “Design Meets Performance” combines a smooth Customer Experience and positive ROAS for your business.