Cewe
SEA & SOCIAL ADS
Performance Campaigns
Challenge
CEWE, a leading digital photo album company in Europe, was underperforming in Paid Media channels in Spain. In a generally speaking untraditional market for photo albums, performance in SEA and Social Ads was far away from company targets.
Solution
Developed a solid Full-Funnel Social Ads strategy that included:
Brand Awareness: Defined a target user segmentation to target different buyer personas. Established a better marketing mix to increase brand awareness.
Ad Formats: defined creatives for all stage of the full-funnel strategy and helped the creative team to improve ad quality. Tested continuously ad formats for better performance.
Sales: Focused on sales goals to increase overall turnover and ROAS.
Scope
ES
Paid Search: Google Ads, Bing Ads
Paid Social: Meta, Tik Tok
As it can be observed in the graph, the positive impact on results was immediately during the first month of the collaboration.
The team has focused mainly on quick wins such as reducing and/or pausing ad spend in low/no return campaigns and increasing ad spend in profitable campaigns.
During the first 7 months since project start, Google Ads conversions increased by +82% and CPA decreased by -46%.
“We have been working with Convertix for more than half a year and we are very happy both with the way the team works on a technical level, as well as with the results we have obtained so far with them and the attention of management. Recommended without a doubt”.
Álvaro Martínez Martínez
Digital Project Manager
