Maniak Fitness
INTERNATIONAL SEO
“From Zero to Hero”
Challenge
Maniak Fitness is an online shop for professional and high quality powerlifting, gym and crossfit equipment. The shop was launched in 2020 and the client has not done any SEO nor worked with an agency before. We had to do everything, do it agile and get results fast.
Solution
Our SEO Team defined a “From Zero to Hero” complete SEO strategy that included:
Technical SEO: Full technical optimization to improve crawling and indexation. Paid attention particularly to eCommerce must have’s.
New categories: defined a more granular product segmentation and launched new product categories to increase topical relevance.
On-Page contents: Defined very specific briefings for each category and product pages. Managed the full cycle of content creation.
Scope
ES, IT
2 Languages
2 Countries
In less than 18 months since start of the project, Maniak Fitness became the leading website in Spain in terms of organic visibility, compared to direct competitors such as Singularwod, Ruster Fitness or Getstrong.
Organic visibility grew a total of +562% so far.
Already in 2022, during the first year of our collaboration, turnover records from the pandemic were surpassed.
Thanks to the great results in Spain, the client has chosen Convertix to start the international expansion of the website.
Based on business, market and SEO analyses, Italy was chosen as the ideal country to launch the pilot project.
In only 6 months since start of SEO optimizations in Italian language, Top 100 rankings grew by +850% and Top 10 rankings by +581%.
