Case study

• Case Study: SABA – Digital Transformation and SEO Strategy

Client Overview
SABA Parkings is a leading company specializing in parking solutions, infrastructure management, and primarily offline sales. As the industry evolves towards digital integration, SABA faced the challenge of transitioning from a traditional offline-focused approach to a more digital mindset.

Challenge
The primary challenge for SABA was to shift its internal culture and business strategy towards digitalization. The goal was to integrate digital tools, improve online visibility, and enhance customer engagement through localized and international SEO efforts.

Solutions Implemented

1. Content Optimization & Creation: Points of Interest (POIs)
   We optimized and created content for key Points of Interest, focusing on increasing SABA’s local presence in various regions. This involved making sure that relevant local information was readily available to customers searching for parking services, increasing the likelihood of engagement.
2. Localized Content – Google My Business (GMB)
   Local SEO efforts were boosted by optimizing SABA’s Google My Business listings. This allowed the company to connect with customers more effectively in each location, improving their visibility on searches related to parking services “near me.”
3. SEO Playbook & Editorial Guidelines
   A comprehensive SEO Playbook and Editorial Guidelines were developed to guide SABA’s content strategy across multiple markets, including Spain, the UK, Germany, Italy, Portugal, and Chile. This allowed for a consistent and effective approach to content creation and SEO implementation across international markets.
4. Local SEO & GMB Optimization
   Emphasis was placed on local SEO strategies, enhancing visibility for searches within proximity to SABA parking locations. This included optimizations for mobile searches and “near me” queries, helping SABA capture more organic traffic from users looking for nearby parking solutions.
5. International SEO Strategy
   In addition to local efforts, an international SEO strategy was deployed to improve SABA’s organic visibility across all target markets. By optimizing multilingual content and implementing country-specific SEO practices, SABA was able to reach a broader audience while maintaining a tailored approach to each market.

Results

• +90% Increase in Organic Visibility: In the first 12 months, SABA saw a dramatic 90% increase in organic visibility across all target markets, enhancing its presence in the digital space.
• Google My Business (GMB) Success: GMB optimization accounted for 10% of total clicks, representing a significant source of new organic traffic.
• Impact of “Near Me” Searches: Local searches, particularly “near me” queries, had a substantial impact on organic clicks, driving high-intent traffic to SABA’s services.

SABA’s journey from an offline-first business to embracing digital transformation has not only increased their visibility but also enhanced their connection with customers searching for local and international parking solutions.