La Sportiva

Performance Campaigns

Challenge:

The objective of this project was to drive the growth of La Sportiva Europe’s eCommerce business, focusing on increasing both turnover and profitability. Initially, the cost per acquisition (CPA) was above €60, and the return on ad spend (ROAS) was below €3. To address this, Convertix implemented a comprehensive full-funnel SEA (Search Engine Advertising) strategy to boost traffic, sales volume, turnover, and ROAS.

Solution:

We developed a robust SEA strategy that focused on three key areas:

Content Targeting: Conducted thorough keyword research for each market, created new ad copies, and utilized A/B testing to optimize ad performance. We also focused on improving ad quality and ensuring landing page relevance to align with user intent.
Budget Control: Set budgets for each market, defined target CPAs, and optimized campaigns to increase both volume and ROAS. Additionally, we worked on improving the quality score of ads to maximize efficiency.
Tracking & Measurement: Established clear goals aligned with each business objective and measured performance through ROAS, subscriptions, and brand outreach across all channels.

Scope:

Regions: DACH, Italy, France, Spain
Languages: 4
Countries: 6

Within the first two years, our SEA strategy delivered an 86.4% increase in SEA-driven revenue across target markets with only a 10% increase in investment. A critical factor in the success was our focus on equally optimizing all target markets, ensuring consistent performance across the board.

Our SEA team developed an international rollout strategy, applying the same core processes but tailoring execution to each local market. This approach led to significant growth in all targeted regions.

Results:

313% total turnover increase in five years through SEA
In the first year alone, we achieved 64% growth in SEA performance, establishing client trust and enabling us to expand into additional channels and markets.
Over time, we extended our efforts into two more markets and introduced Social Ads campaigns to continue driving growth.

Turnover, alongside ROAS, remained a primary business objective throughout the project. Our collaboration with La Sportiva on SEA not only improved profitability but also laid the groundwork for continued expansion into new channels and markets.