[Special Report]
10 eCommerce Businesses Share Their Favorite Solutions from Digital 1to1
The world of eCommerce is constantly evolving, with businesses needing to stay ahead of technological and market changes. To explore how companies are tackling their current challenges, we attended Digital 1to1 in Barcelona, an event that brings together over 100 brands with agencies, technology providers, and solutions companies. In this article, we’ll share insights from 10 eCommerce brands that participated in the event and reveal the tools and strategies they’re using to tackle their biggest challenges.
Introduction to Digital 1to1: A Hub for Innovation
Digital 1to1 is a premier event in the world of eCommerce and digital marketing. It connects brands with potential partners and solutions tailored to their needs. Over two days, companies like Adidas, Sony, and many others met with various service providers in one-on-one sessions to discuss their challenges and explore technological solutions.
Among the many experts present was Álex Karnatowski, CEO of Convertix, a marketing agency that’s played a pivotal role in helping businesses overcome digital challenges. Karnatowski also participated in a recent feature titled “[Especial] 10 eCommerce Businesses Mention Their 21 Favorite Solutions from Digital 1to1,” where he shared valuable insights into the tools and strategies that are driving success for brands today.
Let’s take a closer look at the key players from Digital 1to1 and the solutions that caught their attention.
1. Masaltos: Growing Despite Economic Uncertainty
Masaltos, a niche brand specializing in elevator shoes that help customers appear taller, is focused on continuing its growth despite the economic challenges post-pandemic. Antonio Fagundo, the CEO, emphasized that their goal is to double sales, both in Spain and internationally.
The solutions that piqued Masaltos’ interest include Amazon Pay for seamless payment integration, Convertix for digital marketing services, and TalkDesk for customer service management.
2. Adidas: Elevating Retailers’ Digital Presence
While Adidas doesn’t directly manage an eCommerce store in Spain, their Digital Sales Manager, Jorge Baucells Cuadra, works with retailers to enhance their online presence and performance. For 2022, Adidas’ main goal is to improve brand perception in the retail space while guiding retailers through digital transformation.
Their top solution? Site Improve, a platform that helps monitor and optimize website performance.
3. Sony: Increasing Autonomy in eCommerce Operations
Javier López, Head of eCommerce and Merchandising at Sony, shared the company’s challenges in reaching a wider audience and gaining greater autonomy over their digital sales. Sony is looking to optimize the user experience and automate more processes.
Their standout solution was Findasense, a customer experience consultancy that helped streamline their user interaction strategies.
4. Arcos: Transforming a Centuries-Old Brand
Arcos, one of Spain’s oldest companies, has been manufacturing knives since 1734. As a relatively traditional business, Álvaro Etemad, Head of eCommerce, discussed their push towards digital transformation and international expansion, particularly into the U.S. market.
Key solutions that appealed to Arcos included Zendesk for customer relationship management (CRM), along with payment solutions like Adyen and Checkout.com to facilitate smoother transactions.
5. Wonders: Expanding into Global Marketplaces
Wonders, a well-established footwear brand, is aiming to further internationalize by expanding its presence on global marketplaces. Francis Carbonell, eCommerce and Digital Manager, emphasized that they need tools that can seamlessly integrate with multiple marketplaces.
Their top picks were Octane AI, which provides chat services for customer interaction, and Openbravo, a software that optimizes retail operations.
6. LEDS C4: Aiming for Global Lighting Domination
LEDS C4 specializes in various types of lighting solutions, including indoor, outdoor, and decorative lighting. According to Víctor Rojas, eCommerce Manager, their primary goal is to build a strong online presence while exploring the U.S. market.
Their key solutions were Vtex and BigCommerce, both robust platforms for scaling eCommerce operations globally.
7. Resol: Shifting from B2B to B2C
Resol, a manufacturer of outdoor furniture, has traditionally operated in the B2B space, supplying to hotels and restaurants. However, Arnau Òdena, eCommerce Sales Manager, shared that they are now pivoting towards B2C, opening up new sales channels for individual consumers.
Their preferred tools for this transition include Lengo and Shopping Feed for feed management and Correos Express for logistics support.
8. Soler & Palau: Innovating in Ventilation
Soler & Palau, a leader in ventilation systems, is focused on completing its internal digital transformation. Alex Maymó, Head of Digital Innovation, noted that the brand is investing in enriching their product data and ensuring that their offerings meet the current market demands.
The standout solution for Soler & Palau was Sitecore, a platform designed to improve the digital experience by centralizing product information and content management.
9. La Oca: Seeking Digital Growth and Automation
La Oca, a furniture and decoration brand, has been present in the market for quite some time. However, they are seeking to boost their digital growth and automate their operations. Laura Lozano, Marketing and Communications Manager, highlighted the need for solutions related to automation and conversion rate optimization (CRO).
Their top solution was Cetelem, a financing option that helps customers make purchases with flexible payment plans. They also expressed interest in affiliate marketing tools.
10. Smileat: Leveraging Growth in Eco-Friendly Baby Food
Smileat is an eco-friendly baby food brand that has seen significant growth in the digital space over the last couple of years. Javier Ruiz Junquera, Head of Digital & eCommerce, discussed their primary goal: maintaining continuous growth through automation and customer relationship management.
They were impressed by Criteo, Findasense, and Selligent, which provide personalized marketing solutions and help manage customer interactions more effectively.
Álex Karnatowski and His Participation in Digital 1to1
At the event, Álex Karnatowski, CEO of Convertix, played a vital role in helping brands like Masaltos identify the right tools for their eCommerce challenges. Convertix, a marketing agency specializing in digital strategies, has become a go-to solution for businesses looking to enhance their SEO, online visibility, and customer engagement.
Karnatowski was also featured in the “[Especial] 10 eCommerce Mention Their 21 Favorite Solutions from Digital 1to1” report, where he highlighted the importance of choosing the right technological solutions to overcome specific business challenges. His insights helped many businesses at Digital 1to1 make informed decisions about the tools that would best support their growth.
Conclusion: The Future of eCommerce Solutions
Digital 1to1 showcased the diverse needs of eCommerce businesses, from expanding into new markets to automating customer interactions and optimizing their digital presence. The event highlighted the importance of choosing the right tools and technologies to solve specific business challenges.
As seen in the experiences of companies like Sony, Arcos, and Adidas, eCommerce success depends on staying adaptable and leveraging the latest digital solutions. For many brands, the solutions found at Digital 1to1, such as Site Improve, Zendesk, and Convertix, will be key to overcoming their challenges and achieving long-term growth.
FAQs
- What is Digital 1to1?
Digital 1to1 is a networking event that brings together eCommerce brands, agencies, and technology providers to discuss challenges and explore new solutions tailored to their needs. - Who is Álex Karnatowski?
Álex Karnatowski is the CEO of Convertix, a marketing agency that helps brands enhance their digital strategies, including SEO and online customer engagement. - What are some common eCommerce challenges?
Common challenges include international expansion, digital transformation, automation, and optimizing the customer experience. - What solutions were highlighted at Digital 1to1?
Solutions like Amazon Pay, Zendesk, and Site Improve were among the most impactful tools mentioned by participants to help tackle their eCommerce challenges. - Why is SEO important for eCommerce businesses?
SEO is crucial for driving organic traffic to online stores, improving visibility in search engines, and ultimately increasing sales.